Climate action event branding for girls in Asia and the Pacific
In October 2024, girls and young women from 19 countries gathered in Bangkok, Thailand, for the Girls Go Green Summit, a climate action event for girls convened by UNICEF East Asia and Pacific. They arrived not as beneficiaries but as experts in what climate change is doing to their own communities. Three days later, they left behind a set of joint recommendations telling governments and industry exactly what gender-transformative climate action should look like, from green skills training to who gets hired for green jobs. Our job was to give the summit its visual identity, keep its social channels humming, and hold the room together while the real work happened.
The green economy gender gap
The summit was grounded in a stark reality. By 2030, an estimated 18 million jobs are projected to be created in energy sustainability globally, but only four million may employ women. Of 64 green skills development initiatives reviewed across Asia, only just over a quarter specifically target girls. The Girls Go Green Summit was convened to challenge that trajectory.
Our approach to climate action event branding
UNICEF East Asia and Pacific brought us in across three distinct areas of work. We developed the complete brand identity for the event, designed to sit within UNICEF’s brand standards while expressing something distinct: the urgency, the collective power, and the agency of young women demanding their place in climate decision-making. From that identity we produced all event collateral and a suite of illustrated social media assets, to extend the summit’s reach and impact across the region.
Capturing and amplifying girls’ voices
We produced video testimonials capturing the voices, experiences, and climate recommendations of young female activists. These were not illustrative additions to the summit’s outputs. They were the outputs, direct documentation of what girls said, what they know, and what they are asking of decision-makers. Each piece of content was designed to travel: into feeds, into briefings, and into the conversations happening well beyond Bangkok.
Joint recommendations for girls and climate
The third element of our work was facilitation. We moderated the summit itself. The joint recommendations that emerged call for gender-transformative pathways into green skills and green jobs, and for girls and young women to be recognised as the leaders they already are.
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