Every year, climate-related disasters force millions of people from their homes. Floods, cyclones, wildfires, droughts. The scale is already enormous. As extreme weather events grow more frequent and more intense, that scale is set to rise. Yet displacement remains largely absent from the frameworks where climate policy is made. Governments negotiate loss and damage. They discuss adaptation and mitigation. The people who have already lost everything are rarely counted in those conversations.
A disaster displacement campaign ahead of COP30
The Internal Displacement Monitoring Centre exists to change that. As the leading global authority on internal displacement, IDMC produces the data and evidence that makes the invisible visible. Ahead of COP30 and the UNFCCC negotiations, they needed a campaign that could carry that evidence into the spaces where policy decisions are made and demand that displacement be treated as what it is: a critical, measurable consequence of the climate crisis.
Turning IDMC’s evidence into a disaster displacement campaign
Our role started with IDMC’s existing evidence and messaging. Having previously designed Countdown to 2030, IDMC’s flagship report on disaster displacement, we were already familiar with the data and wider context behind the campaign.
We translated IDMC’s key messages into a focused social media package built around the questions its audiences needed to understand. How much displacement are disasters already causing? How could that change as temperatures rise? What does displacement cost people and economies? And what can governments do about it? Across the campaign, IDMC’s data connects these questions with the need for better preparedness, climate finance and policies that reduce displacement risk.
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